Going International

If we want to look into fast tracking growth and enhancing brand exposure, we’re always tempted to think that going international is the best way to go. However, it’s important to understand that going beyond familiar boundaries into new territories can be quite a challenge, and requires a lot of preparation to avoid future mishaps that might backfire on your franchise at a later stage. Going international is in itself a strategy, and needs a clear map to guide the type of franchise it should award, and why. It has to be linked to clear company objective, and based on a clear understanding of market laws, variables, business dynamics, and the overall structure that will shape the way you manage that operation.

Through our established grounds, familiarity, and experiences on an international level, we believe we can cut miles for you on your journey to going international. Our advisors can help you:

Identify the Appropriate Target Market

Build Local Relationships on your Behalf

Analyze the Existing Laws and Franchise Systems

Set the Right Strategies According to the Market

Assess the Economic and Political Risks

Vet the Potential Franchises

Conduct Market Research around your Concept

Market your Franchise to the Target Country

Here again, our advisors work with you over many stages including:

workflow
International Franchising Methods

If you’re eager to expand your brand into international markets, Master Franchising and other methods that deal with difficulties regarding going international, can help you take your company to a whole new level.

Master Franchisee

Master Franchisee

The Master Franchisee will have the exclusive right to take the franchisor’s brand, trading style, and system to a new country, through a sub-franchised network, or Master Franchisee-owned outlets, or a mixture of both.

Regional Franchisee

Regional Franchisee

In some countries (such as the US), one Master Franchisee may not be enough to manage the entire territory. The Regional Franchising approach comes in to divide the new country into different regions that become as mini Master Franchises.

Area development

Area development

Some companies or industries do not allow sub-franchising and ask that the franchisee own all the outlets opened. Here again, the territory is divided but with no significant sub-franchising.

Direct franchising

Direct franchising

The franchisor might choose to go with Direct Franchising and take responsibility for recruiting, training, and supporting a franchise network. They would do so long distance, by controlling from the headquarters and having a subsidiary office in the target country.